People cry for all kinds of reasons.
But we’re quick to decide what’s “worth” crying over.
The Crybaby movement embraces every tear.
Because feelings don’t come in sizes.
OOH
Digital OOH
Crybaby x NFC Tag
PopMart Crybabys now have NFC tags, so when two keychains meet, they “hug” and alert users on their phones. Fans can share a song, a message, or contact info... and maybe even make a new friend. It’s a playful way for Crybaby lovers to connect and step out of their comfort zone.
Ice cream has earned its reputation as a top-tier comfort food. To embrace this emotional connection, we will launch a limited edition Crybaby collection with unique flavors. Reminding us that it’s okay to cry, and every emotion deserves to be savored.
