Meet Crybaby — a collectible figure
that celebrates every reason we cry.
Some tears get sympathy.
Others get judged.
Crybaby celebrates them all.
OOH
Digital OOH
Crybaby x NFC Tag
PopMart Crybabys now have NFC tags, so when two keychains meet, they “hug” and alert users on their phones. Fans can share a song, a message, or contact info... and maybe even make a new friend. It’s a playful way for Crybaby lovers to connect and step out of their comfort zone.
Ice cream has earned its reputation as a top-tier comfort food. To embrace this emotional connection, we will launch a limited edition Crybaby collection with unique flavors. Reminding us that it’s okay to cry, and every emotion deserves to be savored.
